Kohl’s is built on great deals and driving traffic, but with an always-on media schedule, the challenge was keeping their advertising fresh, exciting, and on-brand—all while creating urgency 52 weeks a year. They needed to communicate value without feeling cheap, maintaining a modern and aspirational appeal. Through compelling visual storytelling, we helped Kohl’s strike the right balance between promotion and brand messaging, crafting broadcast and digital campaigns that highlighted their products while connecting with families and their diverse customer base.